Square D was founded in 1902 in Detroit, Michigan as fuse manufacturer McBride Manufacturing. In 1908 the company adopted the iconic “Square D” logo—a “D” in a square—reflecting its Detroit roots.  Fast forward to 1991 when French multinational Groupe Schneider S.A. acquired Square D for $2.23 billion.  We interact with its standard advocates on a near-daily basis; explained herein. Yesterday its stock price closed at ~ €236.25 on Paris Euronext. Its US Exchange ADR SBGSY closed at $54.91.