$1.45B “The Swamp” Stadium

How much are families willing to pay for the Gator cattlebrand?  Evidently, at lot. The $1.45 Billion upgrade of Ben Hill Griffin stadium for Bigger, Better, Louder football, with 88, 548 seating capacity, will not exceed Michigan Stadium's 115,109 seating capacity, but it will be the largest (in dollar terms) in United States college football history.