Annual review of higher education settlements no longer with us. A memorial collection.
Mount Ida College (Massachusetts) – Closed in 2018.
Marygrove College (Michigan) – Announced its closure in 2017.
Green Mountain College (Vermont) – Closed in 2019.
Newbury College (Massachusetts) – Closed in 2019.
College of New Rochelle (New York) – Closed 2019
Hampshire College (Massachusetts) – Faced financial challenges but was working on staying open as of my last update in January 2022.
Grace University (Nebraska) – Closed in 2018.
Concordia University, Portland (Oregon) – Closed in 2020.
How far can we go with the comparison of “school spirit” with currency printing?
A college or university’s “image” or “brand” is not a form of currency printing in the traditional sense. Instead, it can be seen as a valuable intangible asset. An institution’s brand represents its reputation, identity, and the perception it holds in the minds of the public, prospective students, alumni, and other stakeholders.
A strong and positive brand can be highly valuable to a college or university in various ways:
Attracting Students: A reputable brand can attract a higher number of qualified applicants, as students often seek out institutions with strong academic reputations and positive campus experiences.
Alumni Engagement: A strong brand can foster a sense of pride and loyalty among alumni, leading to increased donations and support for the institution.
Funding and Partnerships: A well-regarded university brand can attract funding from donors, grants, and collaborative partnerships with other organizations.
Faculty and Staff Recruitment: A positive institutional brand can make it easier to attract and retain talented faculty and staff members.
Research Opportunities: A strong brand can lead to greater research opportunities and collaborations with other institutions.
While it’s not a form of currency printing, a university’s brand can have a significant impact on its financial health and long-term sustainability. Therefore, colleges and universities often invest in brand management and marketing to maintain and enhance their reputation in the highly competitive world of higher education.
